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Baby phat Story
By C. Singha
Baby phat Story
The only brand that describes itself as "a publicity tool" on website, was created by Russell and Kimora Lee Simmons in 1999 to further hip-hop lifestyle empire. embraces the girly "ghetto glam" look with metallic pink miniskirts, furry white go-go boots and slinky leopard print tops. A favorite of club girls and bootylicious celebrities, Baby Phat's line expands every year; what was once a small collection of tees has grown to include cocktail dresses, outerwear, a new shoe collection and a series of clothes actually made for babies and small children. The line's success comes partly from Baby Phat's lavish fashion shows, so packed with rock stars that they resemble an official MTV event.
Baby Phat Definition
is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons.
uses a sleek cat as the brand logo which has been inspired by the Egyptian goddess Bast
There is also a division of called Scrubs . The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the infamous cat logo. The clothing line has come under fire many times for its use of fur and fur trim. Creative Director Kimora Lee Simmons has refused to cease using fur in the line
About Baby Phat
It's the perfect description for the bold, fun and sexy attitude of the Baby Phat. Whether evidenced by the glimmer in the rhinestones on a pair of jeans, or in the darting glance of the slinky feline logo of the company, clothes for the woman who defiantly sees the world on her own terms. Denim separates, outerwear, accessories, lingerie and fur-free furs are tailored for the girl about town with a penchant for raising brows.
first came into existence as a publicity tool. Hip-hop mogul Russell Simmons produced tiny tees with the clever name "Baby Phat" to electrify his men's Phat Farm runway shows. When celebrities and models such as Tyra Banks and Claudia Schiffer started wearing these tees, they became such a phenomenon that the decision was made to launch an entire collection.
The perfect choice was to bring Kimora Lee, on board as the creative director. Kimora has always been a celebrity, gleaning attention from both the fashion community and the music world. At age 13, she became the muse to the house of Chanel and its designer Karl Lagerfeld. "Dealing with Karl and
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seeing how he interacts with the staff gave me a different perspective that would not have had otherwise," she said in a recent interview with Women's Wear Daily. "I saw how his mind worked, how he expressed himself, not to mention that when your first job is Chanel, that plants fabulous seeds in a girl". reflects Kimora's buoyant energy and her strong opinions of style lent from her experiences as a model and a hip-hop socialite. From the lines' inception, Kimora has a strong hand in molding the style an imagery of who the woman is, from details on lingerie to treatments on denim. "We may use camouflage if it's the trend of the season, but it will be executed in our way" says Kimora Lee. "We'll put glitter or caviar on it, or do it in a softer brush pattern, but always sexy.
presence as an inspirational lifestyle line for young women is emphasized just as strongly by its new marketing imagery. To enforce Baby Phat's emphasis on confident, sexy ease, fashion photographer Ellen Von Unwerth was enlisted to shoot its new advertising campaign. Von Unwerth's proficiency at creating coy, post-modern reworkings of pin-up girl imagery (a la Bettie Page) proved an ideal match for the image, as evidenced by the ads, starring a very suggestively posed Rhea Durham. The ads have already appeared in major magazines such as Nylon, Vibe, Honey and V.
Kimera Lee, The Designer
Kimera Lee was born in St. Louis in 1975, she began her career in fashion at age 13, when Karl Lagerfeld anointed her a muse of Chanel. Her catwalk career led to many VIP admirers, among them Def Jam Records founder Russell Simmons, whom she married in 1998. Though Kimora had no previous experience in design or business before Baby Phat, she claims her time inside the House of Chanel prepared her for helming her own company, and it looks like she may be right: Under Kimora's leadership, continues to expand its collections and recently entered into the lucrative world of licensing, with a series of cell phones released in 2003, and a new perfume launched in 2005. Kimora also serves as a ambassador through television stints on "America's Next Top Model" and "Life & Style." In a profile of her bling-heavy lifestyle in March 2005's "Vanity Fair," Kimora spoke of her label as an aspirational brand, telling the magazine, "They see my life... they want my clothes. Got it?"
Today, is a "lifestyle brand", the fashion extension of the high-end, feminine hip-hop ideal made manifest in clothing that's fluffy, sexy, flashy, and (usually) pink. Zebra-print walls and crystal chandeliers flank racks of glam club wear at the brand's flagship store-within-a-store; racks are heavy with leather miniskirts, decorated denim, and various clingy terry-cloth concoctions. The ever-changing fashion lines range from KLS to Atman, including animal-pattern printed velour lingerie, with a modest supply of metallic heels, a showcase of Kimora-designed jewelry, and a small selection of infant and children's wear for the phat baby.
"Baby phat Story"
C. singha, Freelance editor and Webmaster http://www.onniche.com
Ref: Wikipedia, The free encyclopedia
C. Singha, Webmaster: http://www.onniche.com
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